Sampath Bank Featured as a Case Study in Kotler’s Essentials of Modern Marketing – Sri Lankan Edition
The first-ever Sri Lanka edition of Essentials of Modern Marketing by Prof. Philip Kotler, developed in cooperation with Kotler Impact Inc. and Deyo Consultancy and Advisory, was officially launched at the Cinnamon Grand Hotel in Colombo recently. Sampath Bank is the only bank featured as a case study in this landmark publication, a distinction that […]
