Coca-Cola and Kottu makes a comeback with the Coke Beat Party of 2024

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Colombo, 28th February, 2024 – Coca-Cola Sri Lanka celebrates the resounding success of its first Coke Kottu Beat Party for 2024, held at the Elpitiya Public Ground, with an astounding turnout of approximately 35,000 attendees. This highly anticipated event not only transformed the festival landscape but also delivered an unforgettable experience, perfectly complementing the local delicacy Kottu and other exciting dishes such as fried rice, hoppers, burgers, BBQs, etc., paired with the beloved Coca-Cola drink.

In addition to showcasing an electrifying lineup of artists, including Wasthi, Centigradz, Hana Shafa & Ashanya, and the renowned Yaka Crew, the event also hosted its renowned ‘Coke Kottu Battle’ at Elpitiya. Here, numerous Kottu stalls on the premises competed for the coveted title of champion. Esteemed judges meticulously sampled offerings from each stall, ultimately awarding the best Kottu dish with a grand prize of Rs. 40,000.

Notably, alongside the music and cuisine, Coca-Cola Sri Lanka seized the opportunity at its first Coke Kottu Beat Party of the year to showcase its unwavering commitment to environmental stewardship through the ‘Give Back Life’ stall. The ‘Give Back Life’ stall at the Coke Kottu Beat Party served as a hub for educating visitors on the importance of PET plastic collection and recycling. Attendees immersed themselves in informative displays, learning about different types of plastics, methods for identifying PET plastic, and the myriad of products that can be produced from recycled PET plastic, including brushes, brooms, yarns, shirts, and more. The overwhelming positivity and active engagement witnessed at the Coke Kottu Beat Party signifies a burgeoning awareness and support for eco-friendly practices among Sri Lankan communities.

 

In 2023, Coca-Cola recognized the profound cultural significance of Kottu, affectionately hailed as the “National Food of Sri Lanka.” Leveraging insights from extensive research, Coca-Cola ingeniously forged a connection between Kottu and its iconic brand, giving rise to the sensational Coke Kottu Beat Party. The Coke Kottu Beat Party emerged as a dynamic platform, seamlessly blending Sri Lankans’ passion for music with their deep-rooted love for Kottu. As part of Coca-Cola’s global “Is Cooking” campaign, which aims to enhance street food experiences and celebrate music culture worldwide, this event resonated deeply with local audiences. Its impact was profound, drawing over 158,000 enthusiastic attendees across seven locations in Sri Lanka in 2023. In a country where music is synonymous with festivity, this event struck a chord with families and friends alike, bringing them together in joyous camaraderie.

 

Several Coke Kottu Beat Parties will be executed in 2024 across Sri Lanka giving all the opportunity to have a refreshing and magical experience.

 

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