MAS Femography, a global leader in FemTech apparel solutions in partnership with the Selyn Foundation in Sri Lanka are taking forward their continued efforts in combating period poverty with the #BleedGood initiative for 2026.
The milestone partnership reflects the shared mission of Selyn and MAS Femography to uplift women’s well-being and advance climate-conscious menstrual dignity across Sri Lankan communities.
Commenting on the partnership, Selyna Peiris, Director of Selyn and Selyn Foundation, said: “This initiative was created by the Selyn Foundation during the pandemic to address period poverty within our own communities. It’s incredibly encouraging to see the movement grow and spread nationally. Partnerships with organisations like MAS play a key role in amplifying its reach and impact.”
Each #BleedGood workshop follows a comprehensive four-part model. Participants receive medical-grade reusable Femme-Care menstrual products with guidance on safe use.
The program also includes education sessions facilitated by licensed health practitioners on menstrual hygiene and reproductive health, sessions led by trained male advocates on engaging men and boys, and climate education designed by environmental experts. A robust monitoring and evaluation framework supports the work to inform policymaking on strengthening menstrual equity and sustainable solutions in Sri Lanka.
The Selyn Foundation and MAS Femography have been fore fronting the menstrual health space with their shared expertise and thoughtfully designed solutions that address such unmet needs of women. The Foundation also brings deep experience in community-based programming, climate-conscious menstrual justice, and advocacy.
“Our experience in designing and manufacturing science-backed apparel solutions that support women through menstruation, maternity, and menopause, has taught us that the pursuit of menstrual equity is one of the most urgent, yet solvable challenges of our time. Progress starts with the recognition that this is a shared responsibility, requiring a combination of sustained social engagement and technological innovation.
“Climate-friendly menstrual products such as reusable pads offer a unique intersectional opportunity; reducing environmental harm, lowering long-term costs, and improving menstrual health and psychosocial outcomes for women and girls,” CEO of MAS Femography, Pilar Diaz, said.
Launched in 2020, #BleedGood began as a crisis response during the Covid-19 lockdowns and Sri Lanka’s ensuing economic challenges, which exacerbated period poverty across the country. Since then, the initiative has evolved into a multi-stakeholder movement, working with government bodies, private sector partners, NGOs, and grassroots organisations.
The Foundation has also expanded the initiative internationally, with pilot programmes underway in humanitarian contexts such as Afghanistan and Bangladesh, alongside ongoing work to develop national and global standards for reusable menstrual products.
