BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, together with its authorized distributor in Sri Lanka, John Keells CG Auto, announced the further expansion of its East Coast presence with the opening of their ninth showroom opening in Batticaloa.
Located at 556 D Trinco Road, Batticaloa, the new BYD showroom operated in partnership with Harry Traders, joins a growing retail and service network that includes Colombo, Galle, Kurunegala, Kandy, Ampara, and Rathnapura. The latest launch further deepens BYD’s presence in the Eastern Province, bringing its advanced electric and plug-in hybrid vehicles even closer to customers across the region, and strengthening the brand’s islandwide accessibility.
Customers in Batticaloa can expect the same level of reliable service, support, and access to vehicles that BYD is known for across its existing network. Operated in partnership with Harry Traders, the new location will initially open as a showroom, with plans underway to introduce service and spare parts facilities in the near future. The showroom will feature a range of BYD vehicles including the BYD SEALION 5, BYD SEALION 6, BYD SEALION 8, BYD ATTO 1, BYD ATTO 2 and BYD DOLPHIN.
“Every new showroom we open is a statement of intent, that we are serious about making new energy mobility accessible to every Sri Lankan, in every corner of this island,” JKCG Auto Chief Executive Officer, Charith Panditharatne said. “Batticaloa is a city with a growing, aspirational community, and we are proud to bring BYD’s world-class lineup directly to its doorstep through our partnership with Harry Traders.”
Harry Traders, Chief Executive Officer, Thavabalan Harry Prathab also added: “We are honoured to represent BYD in Batticaloa and to be part of a movement that is genuinely changing how Sri Lankans think about driving. The Eastern Province has an enormous appetite for quality and innovation, and BYD delivers both. We look forward to introducing our community to a new standard of vehicle ownership.”
In line with its commitment to building a strong NEV ecosystem, with the GreenEV partnership, Keells has deployed 46 fast chargers island-wide and recently announced a strategic partnership with Green EV, unlocking access to a further 83 chargers from GreenEV enabling to a total of 129 public charger network spanning all nine provinces of Sri Lanka. Every BYD and Denza customer also receives a home charger as standard, ensuring that the charging experience is seamless from day one. This growing infrastructure, which already reaches the Eastern Province, supports BYD’s long-term sustainability goals and ensures greater convenience for NEV owners wherever they are in the country.
With its newest location in Batticaloa, BYD continues to expand access to NEVs while offering customers greater service coverage across Sri Lanka. With showrooms and service centres now spanning the Western, Southern, Central, North Western, and Eastern provinces, BYD and JKCG Auto remain committed to ensuring that the transition to new energy mobility is not just possible, but convenient, for every Sri Lankan.
