When the world went into lockdown during the COVID-19 pandemic, many of us sought new ways to stay connected, creative, and even find moments of joy in an otherwise challenging time. For some, that meant discovering TikTok—a platform that many had initially overlooked. As we all adjusted to the ‘new normal,’ TikTok quickly proved its resilience, drawing in users from all walks of life and turning into a global sensation. Among them was Jehan Malik, who, at 19, was initially skeptical of the platform, then mostly known for lip-syncs and dance trends. “A few of my friends from school were making videos, and I didn’t quite get it at first,” he admits.
Curious, he decided to try it out—and within days, his videos were racking up tens of thousands of views. Despite this unexpected success, Jehan didn’t see social media as a career and focused on job hunting instead. His breakthrough came when he applied for a marketing internship, eager to explore new opportunities.
During his month-long internship, Jehan’s creativity stood out, catching the attention of brands eager to tap into his unique humor. One brand, in particular, recognized his potential and took a chance on him—a decision that set his career in motion. His ability to blend humor with marketing in an authentic, engaging way soon attracted more opportunities.
But Jehan didn’t just entertain—he built bridges. He turned his creativity into a tool, helping brands connect with audiences in ways that felt organic and real. His journey proves that TikTok isn’t just a platform for viral trends; for those who know how to use it, it’s a launchpad for something bigger.
Turning Comedy Into Creative Content: How Jehan Keeps It Real with Brands
Jehan’s comedic style is one of the most distinctive aspects of his content. He doesn’t rely on flashy gimmicks or scripted lines. Instead, it’s his natural humor and unfiltered personality that shine through every video. So how does he balance staying true to himself while creating content for brands?
“I’ve always been a quirky kid, and in 2020, I was at the peak of my humor and creativity. TikTok was the platform that allowed me to express who I really am,” Jehan says. He doesn’t approach branded content any differently than he would a personal video. For him, it’s all about incorporating the brand into his unique style without compromising his creativity. “The key is creative freedom. I tell the client that I need the space to work with the brand in my own way. Once they’re on board with that, it’s easy for me to create something that feels natural and authentic,” he explains.
Jehan’s approach is simple: make it fun, make it engaging, and make sure the brand feels like a part of his world rather than an interruption. Whether he’s lip-syncing a trending audio or cracking a joke, the brand becomes an organic part of the content. “I don’t really do anything different. I just continue being myself, and if the brand fits in, it works. I know my audience, and they love my humor. So, I just keep doing what works,” Jehan says, with a smile.
The Power of TikTok: How the Platform Helped Jehan Connect with Brands and Fans Alike
For Jehan, TikTok was the perfect stage to showcase his creativity and reach an audience that appreciated his style. “What sets TikTok apart is that it gives everyone a chance, no matter who you are. You could be a 19-year-old teen or a successful businesswoman or man—TikTok levels the playing field,” Jehan explains.
TikTok helped Jehan connect with not just fans but also brands. “The platform encouraged me to be organic, to be myself. And that’s how I started to build my audience—by staying true to my values and creating content that resonated with people,” he says. His ability to be relatable, funny, and authentic made him a favorite among fans and brands alike.
Jehan’s story is a testament to TikTok’s power to help people find their unique voice and turn it into a career. “When people see you being genuine and showing your true self, they connect with you on a deeper level. That’s how you build relationships—whether with your audience or with brands,” he says. And in Jehan’s case, it’s the perfect recipe for success.
Balancing Comedy and Branding: How Jehan Chooses the Right Projects
As Jehan’s career has grown, so have his opportunities. Today, he’s a sought-after consultant for brands across Sri Lanka, helping them craft short-form video content on TikTok and other platforms. But with more opportunities come more choices. “I’ve learned to filter out the projects that don’t align with my values or creative style,” Jehan explains. “I only work on campaigns where I can genuinely express myself. If a brand doesn’t allow me that freedom, I’ll pass on the project.”
This filter is crucial to maintaining his authenticity while working with multiple brands. “When I can express myself freely, it’s easy to stay true to my comedic style,” he says. “It’s about finding the right balance and ensuring that every project I take on aligns with who I am.”
What’s Next for Jehan Malik: Beyond Comedy
As successful as Jehan’s career in comedy has been, he’s not one to rest on his laurels. “There’s so much coming up that I can’t talk about yet, but trust me, it’s exciting,” he teases. While comedy will always be at the heart of his content, Jehan is already branching out into new territories. “I’m diving into men’s fashion, music, and so much more. 2025 is going to be a big year,” he says, with a wink.
With his creative mind constantly evolving, there’s no telling what Jehan will do next. But one thing’s for sure—he’ll continue to surprise, entertain, and inspire his audience along the way.
